
OKC Rebrand
Project
Sports Branding
Year
2024
Instructor
Joe Bosack
Basketball is more than just a sport in Oklahoma—it’s a reflection of our state’s spirit, resilience, and unity. Since 2008, the Thunder has been a proud symbol of our community, inspired by the natural power of storms and the strength of our people. This rebrand introduces a bold new chapter, featuring the legendary thunderbird—a mythical figure rooted in Native American culture and tied to Oklahoma’s proud military history through the 45th Infantry Division, known as the Thunderbirds.
Additional Work